The Good Looks Planner was the result of a class project to create an educational planner that was a culmination of everything we learned in the class. It could be a journal, notebook, or planner. There had to be design components and original written components as well. I noticed that most people had decided on a notebook or a journal and I wanted to do something different. I don’t like projects where you’re basically compared to someone else’s project and I felt like me doing a planner that set me apart and I didn’t have to worry about comparisons. It was a silly reasoning for my choice, but I also liked the idea of designing a planner. I was an avid user of a planner in school because of my ADHD I had a habit of forgetting really important details and deadlines and planners helped keep me organized. I wanted to design something that I knew would be practical for other people and something that I understand.


Being a user of planners, I wanted the power to be able to customize it how I saw fit. The planners sold at school I didn’t think had a lot of writing space daily entries and planners I had seen in stores did not live up to my expectations either. This was the time for me to design my dream planner that didn’t exist, but I wanted to exist – very badly.


As per the project guidelines, the goal was “to reflect on what you have learned in this course and incorporate that information into a journal/book that educates and inspires next year’s students in this course. Based on your top takeaways: concept, create, write, illustrate and design a journal that communications a clear message to a very specific target audience – Stephens students.  But let’s be more specific - in our digital-savvy world, we have the ability to drill down and understand almost everything about a person’s likes, dislikes, buying patterns and habits. In this project, you will select a specific type of Stephens student as your target market to help refine your work.”


Not to be entirely selfish, but I chose myself as the target market, but I also chose that knowing there were other women at Stephens that share similar interests to mine. There were only 2 other girls I knew that were also from the Bay Area, but I know quite a few people that have respect for the culture and understand its influence on culture across the country. I wanted it to not only serve a design educational aspect, but a cultural education aspect as well.


For the target market, I had millennial female in mind, but I think this planner could be used by all genders, it’s not gender-specific at all. In my mind, it was a young woman from the Bay Area who was in college, probably attending UC Berkeley. She loves road trips with her friends and stopping at In-N-Out on the way there or the way back. She listens to a lot of music and loves to attend concerts and she’s always got a pair of headphones on. She owns a very cute cat and she likes to pamper herself and get her nails done occasionally. She’s also quite creative and a photographer and tries to take photos capturing the beauty around her. She also likes to keep organized, so she has a need for a planner.

Persona Mood Board-01.jpg

I also wanted to create context and a backstory,
so I created the branding for Yay Area Paper Co.
Yay Area is a slang term for the Bay Area that a lot of people use, and I absolutely love it. I wanted to create a brand similar to that of Oaklandish – a brand that is Bay Area based – and most of the products relate back to that somehow. I wanted to give the illusion that this was a legitimate brand and that you could find other stationery items that also drew inspiration from the San Francisco Bay Area culture. Products that people can proudly buy and show off their hometown pride or fans of the city
and culture.


For the actual design and content of the planner, I wanted to pay homage to a lot of the slang terms that have originated from Oakland and the Bay Area. It was a bit difficult to try and relate it back to the tips I had for a student next year that would be taking the class, but I was able to make it work. I also interviewed 3 other students in the class to get their opinion on what information has stuck with them and the things we’ve learned they will probably be using for the rest of their life. I included some aspects that I find to be helpful such as a list of emergency contacts, a calendar and weekly/daily view, and a map of the Bay Area. I also designed the planner with assignment in mind so it only includes months January through May (the spring semester). I also think I would have bitten off more than I could chew if I tried to create an entire 12-month planner.