20 REMINDERS FOR WORKING DESIGNERS
This was for a mini project in one of the required introductory graphic design classes that I took my senior year of college. My professor gave us a list of 20 reminders for graphic designers and asked us to design a poster listing all 20 reminders and with the idea that this would be a poster that might hang in a graphic design classroom as a source of inspiration and a reminder, well, to the reminders. This is the design that I came up with and I’ve listed out the 20 reminders below in non-poster format as well.
Designing effective visual communication materials can be tricky. Here are a few things to keep in mind as you are creating or providing constructive criticism.
1. Have a concept.
2. Communicate; don’t decorate.
3. Speak with one visual voice.
4. Use two typefaces MAXIMUM.
5. Show one thing first.
6. Pick colors on purpose.
7. If you can do more with less, do it.
8. Negative space is magical.
9. Treat type as image.
10. Keep type friendly.
11. Be universal; it’s not about you!
12. Squish and separate: create rhythms in density and openness.
13. Firecrackers and rising sun: distribute light and dark.
14. Be decisive.
15. Measure with your eyes.
16. Make what you need, don’t scavenge.
17. Ignore Fashion.
18. Move it! Static equals dull.
19. Look to history, but DON’T repeat it.
20. Symmetry is the ultimate evil!